https://www.format.com/creative-diagnosis
This was fun. In Summer 2017, Format unveiled the campaign "Who do you think you are" to accompany our new branding and site relaunch. Why not celebrate with a bit of Freudian-style analysis?
I hand coded (in JS) this scripted chat bot interaction. Based on a series of back-and-forth questions and answers, users would be presented with their "diagnosis". We had great media coverage with this little gem as well as sharing among social networks.
Project Involvement
Ideation, HTML/CSS/JS, Functional Design Direction, QA