This was fun. In Summer 2017, Format unveiled the campaign "Who do you think you are" to accompany our new branding and site relaunch. Why not celebrate with a bit of Freudian-style analysis?
I hand coded (in JS) this scripted chat bot interaction. Based on a series of back-and-forth questions and answers, users would be presented with their "diagnosis". We had great media coverage with this little gem as well as sharing among social networks.
Ideation, HTML/CSS/JS, Functional Design Direction, QA